2016-17 General Bulletin

frame image
frame image

Master of Accountancy (MAcc)

The MAcc program at Weatherhead is designed for individuals who seek to obtain an advanced degree that builds upon the skills and knowledge acquired in an undergraduate degree in accountancy. The program is fully accredited and provides professional education by very highly qualified faculty members. In an increasingly competitive business environment, the MAcc program provides students with an important foundation for long-term success and sets graduates apart from their colleagues.

Undergraduate Opportunities

Undergraduate accounting students at Case Western Reserve have the unique opportunity to pursue both the Bachelor of Science (BS) in Accounting and the MAcc through the Integrated Study program. The Integrated Study program allows students to complete both degrees in four or five years, most commonly, four-and-a-half years or nine academic semesters. Each year, a select number of exceptionally well-qualified high school seniors who plan to pursue careers in accountancy are offered places in the Early Admission to the Integrated Studies Program in Accountancy, although students may apply to the integrated program once they have begun their studies at Case Western Reserve. Because of the necessity for proper planning of coursework and programs, undergraduate students are strongly encouraged to apply for the MAcc in their junior year. All Weatherhead students must apply for and be admitted to the MAcc program, although certain requirements are waived.

Eligibility to Apply

To be eligible to apply for the MAcc program, applicants must have earned or are in process of earning an equivalent of a U.S. bachelor’s degree from an accredited institution. Please note that a bachelor’s degree in accounting is not required to apply for the program.

Prerequisite Courses

Because the program builds upon skills and knowledge developed in an undergraduate accountancy program, all admitted candidates must complete certain prerequisite courses. It is not required that students have all the prerequisite courses completed before beginning the MAcc program, but it is recommended that students have completed financial accounting and managerial accounting (Principles I and II) before beginning the program.

  • Prerequisite courses may be taken at any accredited four-year educational institution, although once students are admitted to the MAcc program department approval should be obtained in advance of enrolling in any prerequisite courses not taken at Case Western Reserve.
  • Students must earn a grade of C or better in all prerequisite coursework.
ACCT 101Introduction to Financial Accounting3
ACCT 102Management Accounting3
ACCT 207Excel Applications and Modeling 13
ACCT 300Corporate Reporting I3
ACCT 301Corporate Reporting II3
ACCT 305Income Tax: Concepts, Skills, Planning 23
ACCT 306Accounting Information Systems - Basic 33
ACCT 314Attestation and Assurance Services3
BLAW 331Legal Environment of Management 43
1

Students may waive the Excel course by passing a proficiency examination.

2

Students who have not completed U.S. Taxation will be required to take the class at Weatherhead in an intensive summer session preceding the program.

3

Students may be required to take Accounting Information Systems at Weatherhead if their previous course is deemed insufficient preparation for ACCT 406 Auditor's Role in AIS Accounting as this is a unique course building on specialized skills learned in ACCT 306 Accounting Information Systems - Basic.

4

Students may take the graduate level U.S. Business Law course (BLAW 417 Legal Environment for Managers - M.B.A.) and double count it as an elective for the MAcc.

Curriculum

The 30-credit-hour MAcc program offers the flexibility of beginning in the fall or spring semester. Upon completion of the program, graduates should have satisfied all accounting educational requirements for the CPA examination in the state of Ohio.

ACCT 404Advanced Financial Reporting3
ACCT 405Advanced Federal Taxes3
ACCT 406Auditor's Role in AIS Accounting3
ACCT 414Corporate Reporting and Analysis3
ACCT 431Tax Practice: Analysis, Planning and Communications3
ACCT 444Advanced Auditing Theory and Practice3
ACCT 495AAdvanced Accounting Seminar (Audit)1
ACCT 495TAdvanced Accounting Seminar (Tax)1
ACCT 520Advanced Accounting Theory3
ACCT 540Corporate Governance and Contemporary Accounting Policy3

Accountancy Concentration(s)

Students must complete at least one concentration in either Financial Reporting and Attestation Services or U.S. Taxation by completing the related series of three one-credit-hour ACCT 495: Advanced Accounting Seminars. The U.S. Taxation related seminars are offered in the fall and the Financial Reporting and Attestation Services related seminars are offered in the spring.

Supporting Elective

If students choose not to complete a second concentration, MAcc students may select one elective (three credit hours) in an area that complements a professional accountancy career.  A list of approved graduate supporting electives will be provided each semester.

For more information about the MAcc, contact Tiffany Welch, assistant dean, undergraduate and integrated study programs, at 216.368.2058 or Ashley Lu, program manager, MAcc, at 216.368.5376.

Master of Science in Management-Business Analytics (MSM-Business Analytics)

The Master of Science in Management-Business Analytics (MSM-Business Analytics) degree is an 11-month, 33-credit-hour, full-time program for students interested in learning advanced data analytics skills for application in general business areas, focusing specifically on both marketing and operations. The program prepares students to analyze big data for smart insights for executive decision making. The program starts in summer (middle of July) and includes three interlocking modules:

  • business core (12 credit hours),
  • analytics core (9 credit hours) and
  • applied business analytics (12 credit hours).

The Business Core provides students with a holistic understanding of the underlying business context necessary for succeeding in any industry. The Analytics Core equips students with the general data handling, data presentation and analysis skills, and the courses in Applied Business Analytics build off of these general skills to improve the students' ability to make decisions in the two focus application areas: marketing and operations.

The three overlapping areas emphasize our program's goals:

  • building applied analytical skills
  • for intelligent business decision making
  • using a wide range of tools appropriate for today's business data.

The program is delivered through a range of open source and commercial statistical software (e.g., R, Python, SPSS, SAS), preparing students with the necessary user expertise to excel in analyst positions across industries.

Prerequisites

Students are required to have taken two calculus courses at the college level and one course in linear algebra. A course in statistics is strongly preferred.

Curriculum

First YearUnits
SummerFallSpring
Foundations of Probability and Statistics (MSBA 433)3    
Operations Management (MSBA 406)  3  
Managerial Marketing (MSBA 407)  3  
Operations Analytics: Deterministic (MSBA 411)  3  
Data Mining & Visualization (MSBA 434)  3  
Marketing Models & Digital Analytics (MSBA 435)  3  
Individual Development (MSBA 485A)  1.5  
Team Development (MSBA 485B)    1.5
Finance/Accounting    3
Advanced Marketing Analytics    3
Operations Analytics: Stochastic    3
Predictive Modeling    3
Year Total: 3 16.5 13.5
 
Total Units in Sequence:   33

For more information about this program, visit the website or contact Meredith Richardson, admissions manager, at 216.368.7586.

Master of Engineering and Management (MEM)

The Master of Engineering and Management (MEM) degree is offered through an innovative collaboration between the Case School of Engineering and the Weatherhead School of Management. The one-year, 14-course program of study builds on the technical and analytical skills gained through an undergraduate engineering degree and provides a real-world framework for applying them along with master's level business management tools. Individualized coaching emphasizes self-assessment and emotional intelligence. Interdisciplinary team projects enhance the people skills needed as a business leader today. The MEM program positions students to become more productive faster and in the process, accelerate their careers. 

Additional information regarding the MEM program is available in the Case School of Engineering section of the Bulletin.

Master of Science in Management-Finance (MSM-Finance)

The Master of Science in Management-Finance (MSM-Finance) degree is a rigorous program designed to equip students to meet the needs of financial sector companies in today's intense and competitive business climate. Upon completion of the program, students will be prepared to make immediate contributions to careers in corporate finance, investment banking, equity research, investment management, risk management and corporate consulting, or to pursue higher studies.

The program's 30 credit hours can be completed in as little as two semesters, or students can stay longer to work toward an additional nine-credit-hour departmental certification in a specialization track - corporate finance, risk management or financial big data - by taking appropriate additional electives.

Curriculum

The 30-credit-hour MSM-Finance program is a two-semester, full-time curriculum.

The curriculum is comprised of the following components:

Financial Orientation

All entering MSM-Finance students will have to take the mandatory preparatory/refresher course before the first fall semester begins.

MSFI 401Financial Orientation1.5

Core Courses

The core courses provide students with the tools and techniques that build a strong foundation in finance.

MSFI 404Financial Modeling3
MSFI 421Corporate Financial Analysis3
MSFI 429Investment Management3
MSFI 430Derivatives and Risk Management3
MSFI 435Empirical Finance3
MSFI 436AIndividual, Team and Career Development.75
MSFI 436BIndividual, Team and Career Development.75
Total Units16.5

Electives

Elective courses develop expertise in a particular track: corporate finance, risk management, or financial big data. Enrollment in elective courses may be contingent upon appropriate performance in the program. 

Corporate Finance Track

MSFI 428Financial Strategy and Value Creation3
MSFI 440Financial Decisions, Contracting & Value3
BAFI 444Entrepreneurial Finance3
MSFI 450Mergers and Acquisitions3
MSFI 480Global Banking & Capital Markets3
MSFI 490Projects in Corporate Finance3

Risk Management Track

MSFI 431Fixed Income Markets and Their Derivatives3
MSFI 432Corporate Risk Management3
MSFI 433Quantitative Risk Modeling3
MSFI 460Investment Strategies3
MSFI 491Projects in Risk Management3

Financial Big Data Track

MSFI 431Fixed Income Markets and Their Derivatives3
MSFI 433Quantitative Risk Modeling3
MSFI 460Investment Strategies3
MSFI 470Financial Models Using Big Data3
MSFI 471Applications in Financial Big Data3

or any other appropriate electives, as approved by the program faculty director.

Departmental certification is available upon successful completion of 39 credit hours in a specific track.

For more information see the website or contact Marybeth Keeler, program manager, at 216.368.3688; or Ted Evans, director of admissions, at 216.368.2069.

Finance in China 

The Weatherhead School of Management at Case Western Reserve University and the School of Economics and Management at Tongji University (SEM-Tongji) have partnered to offer the Master of Science in Management-Finance (MSM-Finance) in China program. This is the first master’s degree in finance offered by a world-class U.S. university in mainland China. This innovative program, taught in Shanghai and Cleveland, provides students with both broad general management skills and depth of knowledge in finance. Graduates come away with a global way of thinking and the latest insights on the financial markets and instruments.

Students enrolled in this program take 30 credit hours of Weatherhead MSM-Finance courses through two semesters of part-time study on the Tongji University campus in Shanghai, plus one month-long residency on the Case Western Reserve University campus in Cleveland, Ohio.

Upon graduation from the program, students will obtain the MSM-Finance degree from Weatherhead.

Program Features

  • Obtain the first MSM-Finance degree offered from a highly ranked U.S. university in mainland China
  • Gain cutting-edge knowledge and skills in global finance
  • Take advantage of the opportunity to prepare for CFA, FRM and other certifications
  • Specialize in corporate finance, risk management and capital markets
  • Network with financial sector players in the U.S.; intern in Shanghai’s Lujiazui/Pudong international finance and trade area

To learn more, contact Yuan Wu, project manager, at 216.368.2077.

Master of Science in Management-Healthcare (MSM-Healthcare)

The Master of Science in Management-Healthcare (MSM-Healthcare) at The Global Center for Health Innovation program prepares healthcare professionals and service providers to design and manage systems that optimize behaviors and processes for positive change and sustainable value.

Outcomes

Upon completion of the MSM-Healthcare program, students will:

  • Gain an understanding of finance, accounting and business strategy
  • Gain exposure to a wide range of healthcare settings including public health organizations
  • Speak and understand the language of business
  • Acquire a network of regional and national contacts in the healthcare sector 

Curriculum

The MSM-Healthcare is a 30-credit-hour program that is completed in six semesters with one summer semester completely dedicated to an independent project.

First YearUnits
FallSpringSummer
Health Economics and Strategy (HSMC 421)3    
Accounting for Healthcare (ACCT 401H)3    
Health Finance (HSMC 420)
or Health Finance (BAFI 420)
  3  
Health Decision Making & Analytics (HSMC 457)  3  
Identifying Design Opportunities (MBAP 411)    3
Year Total: 6 6 3
 
Second YearUnits
FallSpringSummer
Managerial Marketing (MBAP 407)3    
Lean Services Operations (HSMC 412)Students entering fall 2015 will take MBAP 408 and can choose HSMC 412 as an elective. Students entering fall 2016 will be required to take HSMC 412.3    
Managing People and Organizations (MBAP 404)  3  
Dialogues in Health Care Management (HSMC 425)  3  
Action Learning Project (MGMT 497)    3
Year Total: 6 6 3
 
Total Units in Sequence:   30

The MSM-Healthcare program may also be completed full-time in one year. Contact a program manager for more information about this option.

Accelerated Curriculum Plan

Plan of StudyUnits
FallSpringSummer
Health Economics and Strategy (HSMC 421)3    
Lean Services Operations (HSMC 412)3    
Accounting for Healthcare (ACCT 401H)3    
Managerial Marketing (MBAP 407)3    
Health Finance (HSMC 420)
or Health Finance (BAFI 420)
  3  
Health Decision Making & Analytics (HSMC 457)  3  
Dialogues in Health Care Management (HSMC 425)  3  
Managing People and Organizations (MBAP 404)  3  
Identifying Design Opportunities (MBAP 411)    3
Action Learning Project (MGMT 497)    3
Year Total: 12 12 6
 
Total Units in Sequence:   30

For additional information about this program, contact Deborah Bibb, assistant dean of admissions, at 216.368.6702.

Master of Science in Management in Operations Research and Supply Chain Management (MSM-ORSC)

The MSM-ORSC degree is designed for individuals with quantitative training who seek to obtain a position in operations management or a management position in manufacturing, healthcare, service or consulting firms that are part of sophisticated national or global supply chains. The MSM-ORSC curriculum provides students with the fundamentals of business as well as depth and focus in the principles and concepts of operations and supply chain management. This unique program produces highly knowledgeable professionals well prepared to make organizations more efficient and competitive.

The MSM-ORSC degree attracts individuals with a quantitative undergraduate degree who have an interest in gaining expertise in the field of operations research and supply chain management. Typical undergraduate majors include:

  • Engineering
  • Statistics
  • Computer science
  • Economics
  • Mathematics
  • Business

Students beginning this program must have a working knowledge of undergraduate calculus, including differentiation and integration, and one semester of undergraduate linear algebra. Work experience is beneficial but not required for admission; many students pursue the MSM-ORSC immediately following the completion of their undergraduate degree.

Outcomes

Upon completion of the MSM-ORSC program, students will:

  • Be equipped with analytical and supply chain skills to become an agent of positive change at their organization within the first few years of work
  • Speak and understand the language of business
  • Have a working knowledge of all functional areas of an organization and the ability to communicate effectively with colleagues in these areas
  • Have a network of regional, national and international business contacts

Curriculum

The 39-credit-hour MSM-ORSC is a three-semester, full-time program beginning in the fall semester of each year. The curriculum comprises the following three components:

Business Core (9 credit hours)

The Business Core introduces students to business fundamentals and includes a professional development course, a unique feature of the Weatherhead MSM-ORSC not found in most competitors' programs.

MSOR 407Managerial Marketing3
MSOR 410Financial Management for Supply Chain3
MSOR 485AIndividual Development1.5
MSOR 485BTeam Development1.5
Total Units9

Operations Research Core (12 credit hours)

The Operations Research Core provides the mathematical, statistical and computational skills needed by analysts in research and development groups in manufacturing and service companies and consulting firms.

MSOR 402Stochastic Models with Applications1.5
MSOR 411Optimization Modeling3
MSOR 432Computer Simulation3
MSOR 433Foundations of Probability and Statistics3
MSOR 435BIntegrated Problem Solving in OR and SC1.5
Total Units12

Supply Chain Courses (18 credit hours)

Supply chain courses build upon the business and quantitative foundation to provide advanced knowledge in operations and supply chain management.

Required:

MSOR 406Operations Management3
MSOR 420Six Sigma and Quality Management3
Total Units6

Elective Options:

Students must choose four departmentally approved elective supply chain courses based on availability, which currently include the following (check with department administrator for current offerings):

MSOR 422Lean Operations3
MSOR 450Project Management3
MSOR 475Supply Chain Logistics3
MSOR 476Strategic Sourcing3
MSOR 477Enterprise Resource Planning in the Supply Chain3

For more information, contact Kamlesh Mathur, PhD, chair and professor of operations and faculty director of the MSM-ORSC, at 216.368.3857 or Deborah Bibb, assistant dean of admissions, at 216.368.6702.

Master of Science in Positive Organization Development and Change (MPOD)

The Master of Science in Positive Organization Development and Change (MPOD) is a unique program created and offered by the world-renowned Organizational Behavior Department at the Weatherhead School of Management. It is specifically geared toward the needs of managers and change agents from a wide variety of roles and organizations that face continual change, increasing complexity and growing interconnectedness in multicultural contexts, and that must respond in ways that will yield sustainable value.

Toward this end, the MPOD program emphasizes strength-based and positive approaches to managing change, designing sustainable institutions, formulating effective strategy, creating high engagement work cultures, leading through emotional intelligence, coaching for high performance, and deep personal and professional development. It will be of value to organizations with aspiring managers who wish to:

  • Build new capabilities in strategic-level change interventions that create value for customers and communities
  • Broaden their knowledge of leading-edge theory and practice in appreciative inquiry, strength-based human resource development and positive organizational change research
  • Develop emotional intelligence competencies needed to coach and foster leadership skills and personal growth in one's self and others 
  • Form extraordinary teams and enterprises that enable human flourishing, are economically prosperous and ecologically advanced, and unite strengths with aspirations
  • Engage in lifelong experiential learning to realize, develop and model themselves as agents for positive change

The MPOD program is grounded in the basic belief that a person can be a powerful instrument for change, and that personal and professional development go hand in hand. The learning experience will enable participants to become more effective at designing and conducting positive change interventions that have much better chances of success than traditional approaches, to have experiential opportunities to become more self-aware, to practice and experiment with new skills, and to give and receive coaching that can be life changing.

Curriculum

The MPOD program is conducted in five separate week-long residencies and one 7-day international tour spread over 18 months. These residencies are conveniently spaced 10-12 weeks apart—thereby making the program flexible enough to accommodate the busy schedules of leaders, managers and staff professionals. This design will enable students to attend school while continuing to work on a full-time basis. The intervening periods (between program residencies) will involve project and group work, self-study, written assignments, reading and online guidance done in collaboration with the faculty at CWRU.

One of the many rewarding aspects of the MPOD program is the 7-day international study tour. Students will travel as a cohort where they will join with other students from Katholieke University in Leuven, Belgium.

MPOD Residencies

Residency One
MPOD 413AFoundations of Positive Organization Development and Change3
MPOD 416ALeadership, Executive Assessment and Development1
MPOD 431Experiential Learning for Individuals, Teams, and Organizations3
Residency Two
MPOD 416BLeadership and Executive Assessment and Development1
MPOD 435Practicum in Appreciative Inquiry and Positive OD3
MPOD 479Foundations of Strategic Thinking3
Residency Three
MPOD 416CLeadership, Executive Assessment and Development1
MPOD 470ALeading Change from a Complexity Perspective1
MPOD 480Dynamics of Effective Consulting Strategies3
Residency Four
MPOD 414Organization Design for a Knowledge World3
MPOD 439AIndividual Field Project2
MPOD 470BLeading Change from a Complexity Perspective2
International Study Tour
MPOD 498Global Citizenship and Multi-Cultural OD: International Study Tour3
Residency Five
MPOD 413BFoundations of Positive Organization Development and Change1
MPOD 418Sustainability for Strategic Advantage2
MPOD 432Interpersonal Skills Building2
MPOD 439BIndividual Field Project2
Total Units36

For more information, please visit the website or contact Patricia Petty, associate director, at 216.368.4642.

Master of Science in Positive Organization Development and Change (MPOD) in India

The Weatherhead School of Management at Case Western Reserve University and Xavier Labour Relations Institute (XLRI) in Jamshedpur, India, have partnered to offer the first ever Master of Science in Positive Organization Development and Change (MPOD) in India. Upon graduation from the program, students obtain both the Master of Science degree from the highly regarded Organizational Behavior Department at Weatherhead and a diploma from XLRI.

The MPOD-India degree enables professionals to create a better world by developing human potential through strength-based methods of inquiry, design and change management. Students enrolled in this program take courses through five, week-long residencies on the XLRI campus or in select major cities in India, plus one, two-week residency on the Case Western Reserve University campus in Cleveland, Ohio.

Is this program right for you?

The program is designed for part-time students who are fully employed in responsible leadership or change agent positions and are able to travel to Case Western Reserve for the two-week residency. This program is right for those who want to learn how to:

  • align organizational strengths and make weaknesses irrelevant
  • understand the difference between outstanding leaders and those who are not
  • achieve economic well-being by doing what is right environmentally and socially to create sustainable value
  • tap the innovative and cooperative potential in the human resources you manage and lead
  • become the sought-out strategic change leader and facilitator in your organization
  • increase cooperative capacity in multi-stakeholder settings to bring about rapid, positive changes

Learn more about how the MPOD-India program features can prepare you for workplace change as well as personal and organizational success. For more information, please contact Patricia Petty at 216.368.4642.

MGAB Courses

MGAB 501. Study Abroad. 1 - 15 Unit.

Place holder for students studying abroad, to be replaced with actual course work taken at Exchange location once course work is completed and a transcript is sent to CWRU.

MSBA Courses

MSBA 406. Operations Management. 3 Units.

Operations managers, ranging from supervisors to vice presidents, are concerned with the production of goods and services. More specifically, they are responsible for designing, running, controlling and improving the systems that accomplish production. This course is a broad-spectrum course with emphasis on techniques helpful to the practice of management at the analyst level. Its goal is to introduce you to the environments, to help you appreciate the problems that operations managers are confronted with, and provide you with the tools to address these problems. Operations Management spans all value-adding activities of an organization including product and process design, production, service delivery, distribution network and customer order management. As global competition in both goods and services increases, a firm's survival depends upon how well it structures its operations to respond quickly to changing consumer needs. Thus, it is essential for all business managers to acquire an understanding of operations management to maintain their competitive advantage. This course provides students with the basic tools needed to become an analyst in Supply Chain and Operations Management. This course provides an overview of Process analysis, Capacity management, Queuing system, analysis, Forecasting, Quality management, Material Requirements planning, Inventory management, and Supply Chain management. The emphasis of the course is on both real world applications and technical problem solving. Several manufacturing and non-manufacturing environments will be discussed explicitly, like health care, insurance, hotel-management, airlines and government related operations. Also we will explore the interface of operations management with other functional areas such as marketing, finance, accounting, etc. This coursework includes individual and group assignments, case analyses and experiential learning through simulations and educational games. Offered as: MSOR 406 and MSBA 406.

MSBA 407. Managerial Marketing. 3 Units.

This course focuses on managing marketing as a process of creating value and mutually desirable exchanges of values. That is the foundation of a customer orientation and a central theme of market-driven management. Methods for strategic marketing planning, understanding buyer behavior, market analysis, segmentation and devising integrated marketing programs are introduced. Creating customer value and competitive advantage in worldwide markets is the central theme. Prereq: For MSM in Business Analytics students only.

MSBA 411. Operations Analytics: Deterministic. 3 Units.

The first half of the course provides a practical coverage of linear programming, a special type of mathematical model. The art of formulating linear programs is taught through the use of systematic model-building techniques. The simplex algorithm for solving these models is developed from several points of view: geometric, conceptual, algebraic, and economic. The role and uses of duality theory are also presented. Students learn to obtain and interpret a solution from a computer package and how to use the associated output to answer "What-happens-if..." questions that arise in post-optimality analysis. Specific topics include: problem formulation, geometric and conceptual solution procedures, the simplex algorithm (phase 1 and phase 2), obtaining and interpreting computer output, duality theory, and sensitivity analysis. The second half of this course provide a practical approach to formulating and solving combinatorial optimization problems in the areas of networks, dynamic programming, project management (CPM), integer programming, and nonlinear programming. The art of formulating problems, understanding what is involved in solving them, and obtained and interpreting the solution from a computer package are shown. A comparison with formulating and solving linear programming problems is provided as a way to understand the advantages and disadvantages of some of these problems and solutions procedures. Recommended preparation: Knowledge of Excel, one semester each of undergraduate linear algebra and undergraduate calculus (derivatives); or consent of instructor. Prereq: For MSM in Business Analytics students only.

MSBA 433. Foundations of Probability and Statistics. 3 Units.

Data of many kinds are typically available in practice, but the challenge is to use those data to make effective professional decisions. This software-intensive course begins with useful descriptions of data and the probability theory foundation on which statistics rests. It continues to statistics, including the central limit theorem, which explains why data often appear to be normally distributed, and the Palm-Khintchine theorem which explains why data often appear to have a Poisson distribution. The remainder of the course focuses on regression and forecasting, including detecting and overcoming some of the deadly sins of regression, and the surprising flexibility of regression models. Recommended preparation: One semester of undergraduate calculus or consent of instructor. Offered as: MSOR 433, OPRE 433 and MSBA 433.

MSBA 434. Data Mining & Visualization. 3 Units.

Data Mining is the process of identifying new patterns and insights in data. As the volume of data collected and stored in databases grows, there is a growing need to provide data summarization (e.g., through visualization), identify important patterns and trends, and act upon the findings. Insight derived from data mining can provide tremendous economic value, often crucial to businesses looking for competitive advantages. This course is a survey of data visualization methods, supervised and unsupervised learning techniques, and modern tools for discovering knowledge for business decisions. Prereq: For MSM in Business Analytics students only.

MSBA 435. Marketing Models & Digital Analytics. 3 Units.

Models & analytics suitable for digital marketing data are the focus of this course. The objective to develop analytical skills for making intelligent decisions about marketing investments that create value and build competitive advantage. In short, to build capabilities for marketing ai-analytics for insights. The course content and assignments are designed to (a) enable student learning by using real- world problems and data, (b) emphasize the Problem-Data-Analytics interdependence for effective problem solving, and (c) engage with thoughtful practitioners of digital data analytics to inform current practices and opportunities. Prereq: For MSM in Business Analytics students only.

MSBA 485A. Individual Development. 1.5 Unit.

This course is unique in the sense that its primary focus is on the student as an individual. In this course the student will get to know themselves better by completing assessments and making sense of them, having group discussions, presenting to a group as individuals, engaging in various experiential activities, conducting career interviews, attending various individual development programs and participating in two individual coaching sessions. Offered as: MSOR 485A and MSBA 485A. Prereq: For MSM in Business Analytics students only.

MSBA 485B. Team Development. 1.5 Unit.

This course is unique in the sense that its primary focus is on the student working in teams. In this course the student will assess their team interaction based on team assignments simulated and action learning type projects, presenting to the class as a team, engaging in various experiential activities, participating one team coaching session, working with a team, and expanding their knowledge of team leadership and membership skills and abilities. They are also expected to engage with projects external to the university (similar to an action learning project). Offered as: MSOR 485B and MSBA 485B.