Marketing, Minor

Program Overview

The Weatherhead School of Management offers a minor in marketing that provides a broad overview of marketing. The minor is available to all undergraduate students at CWRU.

Undergraduate Policies

For undergraduate policies and procedures, please review the Undergraduate Academics section of the General Bulletin.

Program Requirements

Course List
Code	Title	Hours
Required Course:
MKMR 201	Marketing Management	3
Choose three of the following:		9
MKMR 304	Brand Management
MKMR 308	Measuring Marketing Performance
MKMR 310	Marketing Analytics
MKMR 311	Customer Relationship Management
MKMR 312	Selling and Sales Management
MKMR 348	Strategic Internet Marketing
Choose one of the following:		3
ANTH 102	Being Human: An Introduction to Social and Cultural Anthropology
ENTP 301	Entrepreneurial Strategy
PSCL 315	Social Psychology
Total Hours		15

2023-24 General Bulletin

Marketing, Minor

Program Overview

Undergraduate Policies

Program Requirements

Print Options