Marketing, Minor
Program Overview
The Weatherhead School of Management offers a minor in marketing that provides a broad overview of marketing. The minor is available to all undergraduate students at CWRU with the exception of students completing the Marketing major.
For more information, review the Weatherhead School of Management marketing program website or contact the Marketing Academic Representative.
Undergraduate Policies
For undergraduate policies and procedures, please review the Undergraduate Academics section of the General Bulletin.
Program Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required Course: | ||
| MKMR 201 | Marketing Management | 3 |
| Choose four of the following: | 12 | |
| Brand Management | ||
| Measuring Marketing Performance | ||
| Marketing Analytics | ||
| Customer Relationship Management | ||
| Selling and Sales Management | ||
| Strategic Internet Marketing | ||
| Social Media Strategy | ||
| Being Human: An Introduction to Social and Cultural Anthropology a | ||
| Entrepreneurial Strategy a | ||
| Social Psychology a | ||
| Total Credit Hours | 15 | |
- a
A maximum of one non-MKMR course can be applied to the minor.