Marketing, BSM
Degree: Bachelor of Science in Management (BSM)
Major: Marketing
Program Overview
As a marketing major, you will develop the knowledge to be prepared for careers in market research, brand management, business development, consulting and other fields. Coursework is organized around the themes of analytics, customer relationships and interactive marketing.
Students gain advanced marketing skills and knowledge, in areas such as:
- Consumer behavior, customer-firm relationships, and brand management
- Data collection and quantitative analysis with SPSS and Excel
- Digital marketing and e-commerce
- Selling and sales force management
The BSM in Marketing will develop students' analytical skills for solving management and business problems. Students will build a strong foundation in business management by taking required courses in economics, accounting, statistics, communication, leadership, marketing, and operations research and supply chain management.
For more information, review the Weatherhead School of Management marketing program website or contact the Marketing Academic Representative.
Learning Outcomes
- Students are competent analysts.
- Students are effective at quantitative reasoning.
- Students are effective communicators.
- As team members, students exhibit traits essential for high performing teams.
- Students are experienced in applying business knowledge and skills.
Undergraduate Policies
For undergraduate policies and procedures, please review the Undergraduate Academics section of the General Bulletin.
Combined Bachelor's/Master's Programs
Undergraduate students may participate in accelerated programs toward graduate or professional degrees. For more information and details of the policies and procedures related to accelerated studies, please visit the Undergraduate Academics section of the General Bulletin.
Program Requirements
Students seeking to complete this major and degree program must meet the general requirements for bachelor's degrees and the Unified General Education Requirements. Students completing this program as a secondary major while completing another undergraduate degree program do not need to satisfy the school-specific requirements associated with this major.
BSM Degree Requirements
The BS in Management requires a minimum total of 122 credit hours. The remaining credit hours to reach a minimum total of 122 may be fulfilled by courses taken for the Unified General Education Requirements, secondary majors and/or minors or by an assortment of classes. These may be Weatherhead or non-Weatherhead courses.
| Code | Title | Credit Hours |
|---|---|---|
| Computational and Mathematical Sciences Requirements: | ||
| MATH 125 | Math and Calculus Applications for Life, Managerial, and Social Sci I a | 4 |
| or MATH 121 | Calculus for Science and Engineering I | |
| Choose one of the following: | 3-4 | |
| Introduction to Programming for Business Applications | ||
| Programming in Java | ||
| Elementary Computer Programming | ||
| Calculus for Science and Engineering II | ||
| Math and Calculus Applications for Life, Managerial, and Social Sci II | ||
| Principles Requirements: | ||
| ACCT 100 | Foundations of Accounting I b | 3 |
| ACCT 200 | Foundations of Accounting II | 3 |
| ECON 102 | Principles of Microeconomics | 3 |
| ECON 103 | Principles of Macroeconomics | 3 |
| OPRE 207 | Statistics for Business and Management Science I a | 3 |
| Core Requirements: | ||
| BAFI 355 | Corporate Finance | 3 |
| MGMT 201 | Contemporary Business and Communication | 3 |
| MGMT 395 | Seminar c | 3 |
| MIDS 301 | Introduction to Information: A Systems and Design Approach | 3 |
| MKMR 201 | Marketing Management | 3 |
| OPRE 301 | Operations Research and Supply Chain Management a | 3 |
| ORBH 250 | Leading People: The Practice, Theory, and Reality of Leadership (LEAD I) | 3 |
| ORBH 251 | Leading Organizations (LEAD II) | 3 |
| PLCY 399 | Business Policy | 3 |
| Total Credit Hours | 49-50 | |
- a
Counts as a STEM Area Breadth Course for the Unified General Education Requirement.
- b
Satisfies the Quantitative Reasoning requirement for the Unified General Education Requirement.
- c
Students must complete three 1 credit hour MGMT 395 offerings each of a different topic.
Major Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses: | ||
| MKMR 308 | Measuring Marketing Performance | 3 |
| MKMR 310 | Marketing Analytics | 3 |
| Choose four of the following: | 12 | |
| Brand Management | ||
| Customer Relationship Management | ||
| Selling and Sales Management | ||
| Strategic Internet Marketing | ||
| Social Media Strategy | ||
| Total Credit Hours | 18 | |
Secondary Major in Marketing
A secondary major in Marketing requires completion of the 34 credit hours listed below and any prerequisites. Students seeking to complete a secondary major in Marketing should meet with a Weatherhead academic advisor as early as possible to properly plan course scheduling and sequencing (including prerequisites) and continue to consult regularly.
| Code | Title | Credit Hours |
|---|---|---|
| Foundation Requirements: | ||
| ACCT 100 | Foundations of Accounting I | 3 |
| ECON 102 | Principles of Microeconomics | 3 |
| MKMR 201 | Marketing Management | 3 |
| MATH 125 | Math and Calculus Applications for Life, Managerial, and Social Sci I | 4 |
| or MATH 121 | Calculus for Science and Engineering I | |
| OPRE 207 | Statistics for Business and Management Science I | 3 |
| Major Requirements: | ||
| MKMR 308 | Measuring Marketing Performance | 3 |
| MKMR 310 | Marketing Analytics | 3 |
| Choose four of the following: | 12 | |
| Brand Management | ||
| Customer Relationship Management | ||
| Selling and Sales Management | ||
| Strategic Internet Marketing | ||
| Social Media Strategy | ||
| Total Credit Hours | 34 | |
Sample Plan of Study
Marketing majors are advised to take ACCT 100, ECON 102 and MGMT 201 as early as possible and to have completed MKMR 201 by the end of the second year.
Additionally, MGMT 198, MGMT 205 and ACCT 106 are also recommended for Marketing majors.
| First Year | ||
|---|---|---|
| Fall | Credit Hours | |
| Academic Inquiry Seminar, Breadth, or Elective course a | 3 | |
| MGMT 198 | Experience in Business Problem Solving b | 1.5 |
| MATH 125 | Math and Calculus Applications for Life, Managerial, and Social Sci I | 4 |
| ACCT 100 | Foundations of Accounting I | 3 |
| ECON 102 | Principles of Microeconomics | 3 |
| Credit Hours | 14.5 | |
| Spring | ||
| Academic Inquiry Seminar, Breadth, or Elective course a | 3 | |
| ACCT 200 | Foundations of Accounting II | 3 |
| ECON 103 | Principles of Macroeconomics | 3 |
| MGMT 201 | Contemporary Business and Communication | 3 |
| MGMT 202 | Career Success Strategies b | 1 |
| Elective | 3 | |
| Credit Hours | 16 | |
| Second Year | ||
| Fall | ||
| ACCT 106 | Spreadsheet Basics for Business and Non-Business Majors b | 1 |
| OPRE 207 | Statistics for Business and Management Science I | 3 |
| MKMR 201 | Marketing Management | 3 |
| ORBH 250 | Leading People: The Practice, Theory, and Reality of Leadership (LEAD I) | 3 |
| Breadth, or Elective course a | 3 | |
| Elective | 3 | |
| Credit Hours | 16 | |
| Spring | ||
| ORBH 251 | Leading Organizations (LEAD II) | 3 |
| Core Requirement | 3 | |
| Breadth, or Elective course a | 3 | |
| Major Requirement | 3 | |
| Elective | 3 | |
| Credit Hours | 15 | |
| Third Year | ||
| Fall | ||
| DESN 210 | Introduction to Programming for Business Applications | 3 |
| MGMT 395 | Seminar a | 1 |
| Core Requirement | 3 | |
| Major Requirement | 3 | |
| Breadth, or Elective course a | 3 | |
| Elective | 3 | |
| Credit Hours | 16 | |
| Spring | ||
| MGMT 395 | Seminar a | 1 |
| Major Requirement | 3 | |
| Major Requirement | 3 | |
| Core Requirement | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Credit Hours | 16 | |
| Fourth Year | ||
| Fall | ||
| MGMT 395 | Seminar a | 1 |
| MGMT 205 or MGMT 206 | Essentials of Personal Finance b or Investing for Everyone | 1.5 |
| Major Requirement | 3 | |
| Breadth, or Elective course a | 3 | |
| Elective | 3 | |
| Elective | 3 | |
| Credit Hours | 14.5 | |
| Spring | ||
| MGMT 398 | Action Learning | 4 |
| PLCY 399 | Business Policy | 3 |
| Major Requirement | 3 | |
| Elective | 4 | |
| Credit Hours | 14 | |
| Total Credit Hours | 122 | |
- a
- b
Not required for the major or degree but recommended as elective course options.