Degree: Bachelor of Science in Management (BSM)
Major: Marketing

Program Overview

As a marketing major, you will develop the knowledge to be prepared for careers in market research, brand management, business development, consulting and other fields. Coursework is organized around the themes of analytics, customer relationships and interactive marketing.

Students gain advanced marketing skills and knowledge, in areas such as:

• Consumer behavior, customer-firm relationships, and brand management

• Data collection and quantitative analysis with SPSS and Excel

• Digital marketing and e-commerce

• Selling and sales force management

The BSM in Marketing will develop students' analytical skills for solving management and business problems. Students will build a strong foundation in business management by taking required courses in economics, accounting, statistics, communication, leadership, marketing, and operations research and supply chain management. Students will also have the flexibility to participate in the Practicum Program.

For more information, review the Weatherhead School of Management marking program website or contact the Marketing Academic Representative.

Learning Outcomes

• Students are competent analysts.
• Students are effective at quantitative reasoning.
• Students are effective communicators.
• As team members, students exhibit traits essential for high performing teams.
• Students are experienced in applying business knowledge and skills.

Undergraduate Policies

For undergraduate policies and procedures, please review the Undergraduate Academics section of the General Bulletin.

Accelerated Master's Programs

Undergraduate students may participate in accelerated programs toward graduate or professional degrees. For more information and details of the policies and procedures related to accelerated studies, please visit the Undergraduate Academics section of the General Bulletin.

Program Requirements

Students seeking to complete this major and degree program must meet the general requirements for bachelor's degrees and the Unified General Education Requirements. Students completing this program as a secondary major while completing another undergraduate degree program do not need to satisfy the school-specific requirements associated with this major.

Students with questions about Weatherhead's majors, secondary majors or minors should consult a Weatherhead academic advisor. 

BSM Degree Requirements

The BS in Management requires a minimum total of 122 credit hours. The remaining credit hours to reach a minimum total of 122 may be fulfilled by courses taken for the Unified General Education Requirements, secondary majors and/or minors or by an assortment of classes. These may be Weatherhead or non-Weatherhead courses.

Major Requirements

a

Counts as a STEM Area Breadth Course for the Unified General Education Requirement.

b

Satisfies the Quantitative Reasoning requirement for the Unified General Education Requirement.

c

Students must complete three 1 credit hour MGMT 395 offerings each of a different topic.

Secondary Major in Marketing

A secondary major in Marketing requires completion of the 34 credit hours listed below and any prerequisites. Students seeking to complete a secondary major in Marketing should meet with a Weatherhead academic advisor as early as possible to properly plan course scheduling and sequencing (including prerequisites) and continue to consult regularly. 

Sample Plan of Study

Marketing majors are advised to take ACCT 100 and MGMT 201 as early as possible, ORBH 250 and ORBH 251 in the second year and to have completed MKMR 201 by the end of the second year.

a

Unified General Education Requirement.